Vacant Position Job Description Detail

- Manage Fashion store operations with a 'retail detail' mindset.

- Motivate and coach sales team to turn them into real ambassadors (brand) in Vietnam. Participate in recruiting whenever needed.

- Make sure the Vietnam (brand) teams receive full trainings and follow through the execution of learning from it.

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- Maintain master product list and own the back-end preparations and product launches

- Lead coordination with Merchandising, Creative, Copywriting and Design teams to gather information necessary to meet deadlines and sensitive go-live dates of Collections.

- Oversee systems functionality and suggest enhancements and solutions for CMS improvement

- Create trends and landing pages to strategically show-case the brand’s messages

- Curate special promotional category pages taking into account inventory and selling levels

- Assist with filling meticulous technical details of products.

- Validate testing and enhancement requests with third party vendors.

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- Find the insights and new trends that will help HOANG PHUC International improve customer retention and success.

- Plan, execute, and measure experiments and conversion tests on digital channel such as Google Ads, Facebook Ads, Email...

- Identify meaningful customer targeting strategies and customer segmentation to drive impact for the conversion.

- Strategize and test various cart abandonment campaigns to monetize lost traffic.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)

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- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

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